Meta Type Specimens
One component of editorial design I love is the narrative decisionmaking any multi-page publication requires. Integrating that sort of story-telling approach into a type specimen offers myriad opportunities to develop pacing, build tension, and explore compositional development from spread to spread. In fact, I like it so much, I did it more than once!
Originally designed as a space-saving typeface for a West German post office in the mid-1980s, Erik Spiekermann’s FF Meta has seen a number of varied uses over the past decades. I wanted to highlight FF Meta’s versatility by showing it in two very different contexts. Below is a side-by-side comparison of a traditional exercise in type specimen layout and a more experimental approach to passages from Franz Kafka’s Metamorphosis.
I agree, such puns should never go unpunished.